New Delhi: Nikon India has appointed 80dB Communications as its strategic communications partner following a competitive multi-agency review. The agency will handle corporate and brand reputation, earned media, product PR, leadership visibility, creator engagement and reputation monitoring. Its remit includes communications around Nikon’s mirrorless imaging portfolio and RED digital cinema technology. It will also work on Nikon India’s leadership visibility within the creator economy and engagement with photographers, filmmakers and technology media. Sajjan Kumar, Managing Director, Nikon India, said, “As the creator ecosystem grows, our focus remains on understanding its evolving needs and enabling creators to bring their vision to life. We look forward to working with 80dB Communications to strengthen our engagement with this dynamic community of creators and professionals, while also strengthening Nikon’s presence in India.” Abhilasha Padhy, Co-founder and Joint Managing Director, 80dB Communications, added, “Our focus will be on investing in the quality of storytelling, building trusted relationships with media and creators, and elevating Nikon India’s narrative as a leading voice in visual storytelling.” Headquartered in Gurugram, 80 dB Communications provides reputation management services across traditional, digital and social media. Nikon India markets, distributes and services the company’s imaging portfolio, including Z series mirrorless cameras, NIKKOR lenses, video and cinema solutions, digital SLR and COOLPIX cameras, imaging software and cloud services.